مجله تحقیقات بازاریابی – Journal of Business Research

Henry Ford said “most people spend more time and energy going around problems than in trying to solve them”. The nature of problem-solving decisions and the interrelatedness of those decisions remain vague. This is surprising, considering that the choice of a particular decision to solve a specific problem affects organizations’ survival and society’s well-being.

An MIT Professor who is an inventor, co-founder, and board member of three venture-funded companies, mentions that the VCW can solve problems in many different fields because life is about making constant choices. For example, the VCW can help to decide how to start searching for a lost airplane in the ocean and addressing other problems, crises, challenges, and paradoxes across a host of areas, such as aerospace, astronomy, biotechnology, business, chemistry, decision-making, design, energy, engineering, healthcare, finance, NGOs, personal life, physics, public policy making, strategy, and tourism services. The VCW has two major components: DIANA and TIAGO. The DIANA theoretical framework creates a bird’s-eye view of how to solve problems. TIAGO is the applied tool, which helps to develop a customized solution for a specific problem and supports the implementation of the DIANA framework.