مقاله انگلیسی رایگان در مورد تعاملات مردم، فناوری ها، و سازمان ها در عصر تجارت اجتماعی – IEEE 2017

Social commerce, a powerful combination of customer-oriented social computing technologies and new commercial features, is having an increasing impact on e-commerce, potentially generating substantial economic benefits. Drawing on socio-technical theory, this study establishes a research framework to help understand the social and technical factors affecting consumers’ intention to purchase on social commerce sites. Our results demonstrate that familiarity, user experience, learning and training, and social commerce constructs all have a positive effect on consumers’ perceptions of ease of use and usefulness, thereby enhancing their trust and intention to purchase. For systems designers and engineers, our results highlight the importance of social commerce features for building consumers’ trust of social commerce sites and supporting their intention to purchase.

Social commerce, a powerful combination of customeroriented social computing technologies and new commercial features, is having an increasing impact on e-commerce and is now beginning to generate substantial economic benefits for many online retailers [1]. Social commerce is defined as “the forms of Internet-based social media that allow people to actively participate in the marketing and selling of products and services in online marketplaces and communities” [۲, p. 215].