مقاله انگلیسی رایگان در مورد استراتژی های قیمت گذاری و منابع برای رقابت خرده فروشان در زنجیره های تامین تحت ریسک اختلال (الزویر)

Modern supply chains are complex networks that are spread across the globe where supply disruption risks exist in every link (Choi, Narasimhan, & Kim, 2012). A recent WEC-Accenture report (Bhatia; Lane & Wain, 2013) identifies natural disaster as primary threat followed by extreme weather, conflict and political unrest, terrorism and sudden demand shock as major causes for supply disruptions. The threat perception has changed over the years as shown in Figure 1. The report also stresses the importance of resilient supply chains. Resilience is defined as the ability of a supply chain to return to the state it was in before the disruption occurred. Reliability and resilience of suppliers are important criteria for long-term success of a retailer competing in end market. Supply disruptions often lead to lower return on sales and assets, loss of competitive advantage, market share and goodwill, which in turn impacts profitability (Hendricks & Singhal, 2005). Supply chain glitches result in higher costs and inventories with an immediate effect on revenues and market share. Supply chain glitches also cause loss of shareholders value where smaller firms are affected more than the larger firms (Hendricks & Singhal, 2003)