مقاله انگلیسی رایگان در مورد بازاریابی اجتماعی در کارائیب – Sage 2018

Background to the Caribbean

The Caribbean is a region comprising islands surrounded by the Caribbean Sea. Some mainland countries of Central and South America, such as Belize, Guyana, and Suriname, are considered a part of the Caribbean depending on the grouping system being used. With an estimated population of 39 million individuals, the region is multiethnic, multilingual, and organized according to various categorization systems or political structures that have been used to describe the configuration of the region. Geographically, the Caribbean is a chain of islands situated to the southeast of North America, the east of Central America, and the north of South America. Politically, the region is made up of dependent territories and sovereign states; some islands had a colonial relationship with Europe but eventually gained independence starting in the 1960s, while others still maintain their dependency. Socioeconomic groupings have emerged over time; these include the Caribbean Community, which promotes regional economic integration, and the Organization of Eastern Caribbean States formed to support development efforts. Linguistically, islands have been organized according to the major language spoken resulting in collections of islands known as the anglophone or Englishspeaking Caribbean, Spanish-speaking, Dutch-speaking, and so on. Within the United Nations, the Caribbean is grouped with South and Central America to form the regional classification—Latin America and the Caribbean. Although this specific grouping may be convenient for reporting on worldwide trends, the experiences among Caribbean countries are arguably different from those of Latin America. Known for its natural resources and tourism industry, the Caribbean region, with its many small island developing states, benefits tremendously from foreign aid and support given by the international donor community. The structure of the Caribbean region is important to note, as in this overview, the practice of social marketing within the Caribbean region can be described at various levels. One could focus on social marketing programs occurring regionally, involving many islands, or one could look at programs implemented within individual islands. Examples of social marketing within a particular country can be seen as representing the experience of other islands with similar sociocultural, economic, and political settings. The history of the practice of social marketing in the Caribbean can be traced through an examination of the donor agencies implementing projects in the region, the actual interventions, and campaigns developed out of these development efforts as well as the training and educational opportunities that have been offered.