| مشخصات مقاله | |
| ترجمه عنوان مقاله | چگونه گروه های قیمت گذاری استراتژی های قیمت گذاری مؤثر را برای محصولات جدید ایجاد می کنند |
| عنوان انگلیسی مقاله | How Pricing Teams Develop Effective Pricing Strategies for New Products |
| انتشار | مقاله سال 2018 |
| تعداد صفحات مقاله انگلیسی | 21 صفحه |
| هزینه | دانلود مقاله انگلیسی رایگان میباشد. |
| پایگاه داده | نشریه وایلی |
| نوع نگارش مقاله |
مقاله پژوهشی (Research Article) |
| مقاله بیس | این مقاله بیس میباشد |
| نمایه (index) | JCR – Master Journal List – Scopus |
| نوع مقاله | ISI |
| فرمت مقاله انگلیسی | |
| ایمپکت فاکتور(IF) |
5.268 در سال 2018 |
| شاخص H_index | 126 در سال 2019 |
| شاخص SJR | 2.971 در سال 2018 |
| شناسه ISSN | 1540-5885 |
| شاخص Quartile (چارک) | Q1 در سال 2018 |
| مدل مفهومی | دارد |
| پرسشنامه | ندارد |
| متغیر | دارد |
| رفرنس | دارد |
| رشته های مرتبط | مدیریت، اقتصاد |
| گرایش های مرتبط | مدیریت مالی، اقتصاد مالی، مهندسی مالی و ریسک، مدیریت کسب و کار، بازاریابی |
| نوع ارائه مقاله |
ژورنال |
| مجله | مجله مدیریت نوآوری محصول – The Journal Of Product Innovation Management |
| دانشگاه | Institute of Information Systems and Marketing (IISM), Karlsruhe Institute of Technology (KIT), 76131 Karlsruhe |
| شناسه دیجیتال – doi |
https://doi.org/10.1111/jpim.12444 |
| کد محصول | E13139 |
| وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
| دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
| سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
| فهرست مطالب مقاله: |
| Practitioner Points
How Pricing Teams Develop Effective Pricing Strategies for New Products Theoretical Background Conceptual Model and Literature Review Hypotheses Development Method Results Discussion and Conclusion References |
| بخشی از متن مقاله: |
| Companies increasingly rely on pricing teams to master the complexity of pricing a new product. However, little is known about how firms should design such pricing teams. In this study, pricing teams are defined as two or more professionals within a firm who are formally or informally involved in the decision-making process with regard to the pricing strategy for a new product. Drawing on the information-processing view of organizational design, this study presents a framework of how pricing teams develop effective pricing strategies for such new products. Specifically, the authors provide evidence that rationality and intuition are two key pricing team information-processing modes that drive the effectiveness of a new product’s pricing strategy. The authors examine how pricing team characteristics—stability, experience, size, autonomy, and functional diversity—enable pricing teams to apply rationality and intuition when developing a new product’s pricing strategy. Using data gathered from managers involved in pricing team decisions, the authors demonstrate that pricing teams can be designed to enable the application of pricing team rationality and intuition in this realm, thereby driving effectiveness of the pricing strategy. Product innovativeness moderates these relationships. Specifically, while pricing team rationality has an unambiguously positive effect on pricing strategy effectiveness, pricing team intuition is functional for high levels of product innovativeness and dysfunctional for low levels of product innovativeness. Consequently, managers should not inhibit intuitive decision-making processes under all circumstances but allow intuition to complement rational decision-making in the development of pricing strategies for really new products. Choosing the right pricing team design can facilitate the effective use of rationality and intuition. |