مشخصات مقاله | |
ترجمه عنوان مقاله | نوآوری طراحی و رفتار خرید برای محصولات تکمیل شده |
عنوان انگلیسی مقاله | Design innovation and purchase behavior for augmented products |
انتشار | مقاله سال 2019 |
تعداد صفحات مقاله انگلیسی | 9 صفحه |
هزینه | دانلود مقاله انگلیسی رایگان میباشد. |
پایگاه داده | نشریه الزویر |
نوع نگارش مقاله |
مقاله پژوهشی (Research Article) |
مقاله بیس | این مقاله بیس میباشد |
نمایه (index) | Scopus – Master Journals List – JCR |
نوع مقاله | ISI |
فرمت مقاله انگلیسی | |
ایمپکت فاکتور(IF) |
5.352 در سال 2018 |
شاخص H_index | 158 در سال 2019 |
شاخص SJR | 1.684 در سال 2018 |
شناسه ISSN | 0148-2963 |
شاخص Quartile (چارک) | Q1 در سال 2018 |
مدل مفهومی | دارد |
پرسشنامه | ندارد |
متغیر | دارد |
رفرنس | دارد |
رشته های مرتبط | مدیریت |
گرایش های مرتبط | بازاریابی |
نوع ارائه مقاله |
ژورنال |
مجله / کنفرانس | مجله تحقیقات کسب و کار-Journal of Business Research |
دانشگاه | Department of Business Administration, Changwon National University, Changwon-si, Gyeongsangnam-do, Republic of Korea |
کلمات کلیدی | محصولات تکمیل شده، نوآوری طرح، موارد بازی، بازی های آنلاین، ارزش درک شده، قصد خرید |
کلمات کلیدی انگلیسی | Augmented products، Design innovation، Game items، Online games، Perceived value، Purchase intention |
شناسه دیجیتال – doi |
https://doi.org/10.1016/j.jbusres.2017.09.047 |
کد محصول | E12220 |
وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
فهرست مطالب مقاله: |
Abstract 1. Introduction 2. Related literature 3. Hypotheses development 4. Research methods 5. Empirical results 6. Conclusion Acknowledgements References |
بخشی از متن مقاله: |
Abstract
Augmented products deliver functional and affective value above and beyond core and expected products, and, in turn, help companies differentiate themselves from competitors and improve market performance. However, there is little to no research on augmented products and their impact on market outcomes. In this study, we focus on augmented products and aim to answer whether design innovation plays a role in their purchase. Specifically, we examine the links from design innovation to perceived value and purchase intention, and then investigate the difference in these links across consumer groups. The empirical findings show that design innovation helps improve perceived value, which also leads to greater purchase intention. However, there are substantial differences in these relationships across groups of consumers, especially between the group called frugal rationalists and the other groups who value hedonic design aspects. Finally, we discuss augmented products as a vehicle to advance related theories and improve managerial insights. Introduction Design innovation plays a key role in determining product success and prior research has demonstrated its substantial impact by using a variety of products ranging from core to expected ones (Homburg, Schwemmle, & Kuehnl, 2015; Landwehr, Wentzel, & Herrmann, 2013). We contribute to this stream of research by studying augmented products. Augmentation adds value to core and expected products, making these products more attractive (Kotler & Keller, 2011), which, in turn, helps create competitive advantages and improve sales performance (Ravald & Grönroos, 1996; Storey & Easingwood, 1998). In fact, the stand-alone market for augmented products is already sizable today and is expected to grow continuously. For instance, sales of mobile accessories reached $81.5 billion globally in 2015, and are expected to grow to $101 billion in 2020, according to ABI Research (2015). The size of this market is surprisingly large when compared with Samsung Electronics’ revenues of $170 billion in 2015. Thus, we focus on augmented products and study the effect of design innovation in purchasing them. |