مشخصات مقاله | |
ترجمه عنوان مقاله | تعامل وب سایت و توسعه برند آژانس های مسافرتی آنلاین در چین: نقش تعدیلی سن |
عنوان انگلیسی مقاله | Website interactivity and brand development of online travel agencies in China: The moderating role of age |
انتشار | مقاله سال ۲۰۱۹ |
تعداد صفحات مقاله انگلیسی | ۸ صفحه |
هزینه | دانلود مقاله انگلیسی رایگان میباشد. |
پایگاه داده | نشریه الزویر |
نوع نگارش مقاله |
مقاله پژوهشی (Research Article) |
مقاله بیس | این مقاله بیس میباشد |
نمایه (index) | Scopus – Master Journals List – JCR |
نوع مقاله | ISI |
فرمت مقاله انگلیسی | |
ایمپکت فاکتور(IF) |
۵٫۳۵۲ در سال ۲۰۱۸ |
شاخص H_index | ۱۵۸ در سال ۲۰۱۹ |
شاخص SJR | ۲٫۲۰۳ در سال ۲۰۱۸ |
شناسه ISSN | ۰۱۴۸-۲۹۶۳ |
شاخص Quartile (چارک) | Q1 در سال ۲۰۱۸ |
مدل مفهومی | ندارد |
پرسشنامه | ندارد |
متغیر | دارد |
رفرنس | دارد |
رشته های مرتبط | مدیریت |
گرایش های مرتبط | بازاریابی |
نوع ارائه مقاله |
ژورنال |
مجله / کنفرانس | مجله تحقیقات کسب و کار-Journal of Business Research |
دانشگاه | Department of Hospitality and Service Management, School of Business, Sun Yat-sen University, Guangzhou, China |
کلمات کلیدی | تعامل وب سایت، توسعه برند، رفتار مصرف کننده، اثرات تعدیلی |
کلمات کلیدی انگلیسی | Website interactivity، Brand development، Consumer behavior، Moderating effects |
شناسه دیجیتال – doi |
https://doi.org/10.1016/j.jbusres.2017.09.046 |
کد محصول | E12223 |
وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
فهرست مطالب مقاله: |
Abstract ۱٫ Introduction ۲٫ Literature review and hypotheses development ۳٫ Methodology ۴٫ Study results ۵٫ Discussion and conclusions Acknowledgement References |
بخشی از متن مقاله: |
Abstract
The purpose of this study was to propose a theory-driven model to understand the relationship among social website interactivity, brand experience, brand choice, price premium, and buying intention within the context of online travel agencies (OTAs) websites. The moderating role of consumer age was also investigated. Results suggested the inclusion of social website interactivity in the design of OTA websites enhanced branding elements, which influenced customers’ willingness to pay the price premium and to return in the future. The strength of the relationships among these constructs varies across young consumers (aged between 18 and 25) and older consumers (aged above 25). Moreover, results suggested that social website interactivity influenced price premium and buying intentions through brand experience and brand choice. This study offers specific theoretical and practical implications. Introduction Social website interactivity (SWI) in website design has been recognized as an important feature for building a brand (Voorveld, van Noort, & Duijn, 2013). Social interactivity refers to the act a user performs when navigating a website. SWI, a subsection of website interactivity, pertains to the interaction between websites and consumers, which is believed to impact consumers’ behavioral intentions (Aluri, Slevitch, & Larzelere, 2015). In this sense, SWI serves as a fundamental competency that contributes to the development of strong relationships with consumers via the reciprocal communication between systems and users (Barreda, Bilgihan, Nusair, & Okumus, 2016). SWI has been shown to induce positive attitudes toward branded websites through the elaboration of product-related information (Palla, Tsiotsou, & Zotos, 2013). Although a growing body of research has been concerned with website interactivity and its potential effect on developing online branding (Wang, Hsu, Huang, & Chen, 2015), there remains limited research on how SWI influences both brand building and behaviors. Due to the pervasive usage of internet, the quality of a brand’s online presence has become a critical factor for brand communication and customer relationship management. Research has suggested that brand choice, brand experience, and price premium influences customers’ behavioral intentions (Morgan-Thomas & Veloutsou, 2013). |