مقاله انگلیسی رایگان در مورد ارزیابی چند معیاره از هوش هیجانی شرکت های کوچک خرده فروشی شبکه تجارت الکترونیکی – هینداوی ۲۰۱۹

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مشخصات مقاله
ترجمه عنوان مقاله
ارزیابی چند معیاره از هوش هیجانی شرکت های کوچک خرده فروشی شبکه تجارت الکترونیکی
عنوان انگلیسی مقاله Multicriteria Evaluation of the Emotional Intelligence of Small Retail E-Commerce Network Firms
انتشار مقاله سال ۲۰۱۹
تعداد صفحات مقاله انگلیسی ۹ صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
پایگاه داده نشریه هینداوی
نوع نگارش مقاله
مقاله پژوهشی (Research Article)
مقاله بیس این مقاله بیس نمیباشد
نوع مقاله ISI
فرمت مقاله انگلیسی  PDF
مدل مفهومی  ندارد
پرسشنامه ندارد
متغیر ندارد
رفرنس دارد
رشته های مرتبط روانشناسی، مدیریت
گرایش های مرتبط مدیریت کسب و کار، روانشناسی صنعتی و سازمانی، مدیریت پروژه، مدیریت فناوری اطلاعات
نوع ارائه مقاله
ژورنال
مجله  مسائل ریاضی در مهندسی – Mathematical Problems in Engineering
دانشگاه Management Science and Engineering, Dalian Maritime University, LingHai Road, No. 1, Postcode 116026, Dalian City, China
شناسه دیجیتال – doi
https://doi.org/10.1155/2019/9798174
کد محصول E13152
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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فهرست مطالب مقاله:
۱- Introduction

۲- Literature Review

۳- Virtual Emotional Intelligence in E-Commerce

۴- Algorithm

۵- A Case Study

۶- Discussion and Conclusions

References

 

بخشی از متن مقاله:

Introduction

In the current information society, electronic commerce (ecommerce) is evolving at unimaginable speed. Te expansion of e-commerce has provided extensive opportunities for small and medium size enterprises (SME), particularly retail frms, and a large number of retail network frms have emerged. With these opportunities come challenges. For example, many people started their small online network businesses in the TAOBAO Network, a famous Chinese C2C e-commerce company. Because there are a large number of network frms, customers can choose their optimal commodities by comparing prices, brands, or other factors, and product and sale information can be transferred easily to potential buyers because of the convenient network environment. In this almost-complete information market, the competition is ferce among small retail network frms. Some frms may receive substantial attention, but others could be ignored by customers. Te Matthew efect is evident, and it is not easy for small network retailers to survive. Tus, some strategies and methods are crucial in the new retail market. A low-cost strategy may not be an efective weapon because the price of commodities is transparent, and proft margins are too small for frms to reduce prices. A high-quality strategy may also not be a determinative factor because many commodities exist in the market and the quality gap is small. Retail network frms want to enhance the favorable impression that customers have of their businesses to encourage purchases and attract potential buyers. For this purpose, small frms have adopted various marketing gimmicks to increase customer satisfaction. For example, small gifs ofen accompany sales; the bundling strategy that ofers lower overall prices is adopted; substantial discounts are advertised; postage is reduced according to customers’ requirements; and popular network language is used to communicate with customers. All of these examples can be considered emotional tactics. When information asymmetry is not as obvious in the network environment as it is in the traditional realistic market, there are too many similar commodities to choose from, and it is necessary to please customers using emotional tactics. Terefore, the emotional intelligence of small and medium retail network frms plays an important role in e-commerce. Tis paper contributes to the research on network emotional intelligence.

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